JOICO Color Intensity:

puts you in the spotlight

Color Intensity is the  semi-permanent color line for fashion forward colorists who are not afraid of thinking outside of the box.

Color Intensity is the bestselling expressive and bold color line in the US! The range consists of a dazzling spectrum of bold, vibrant color. The intensely concentrated pigments of Color Intensity are designed to help hairdressers create over-the-top vibrancy!

Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-20 shampoos depending on the shade, the starting level and the condition of the hair.

With an ever changing palette, you can always be up with the latest fashion trends!


Why you’ll love them:

  • Available in an ever changing virtual rainbow of semi-permanent shades
  • Last 5-20 shampoos
  • No developer needed
  • Endless mixing possibilities for unlimited colorist creativity

Discover more about
endless creativity